We launched one of the most recognized brands in New York City — the app, the event, the collateral, the social ecosystem. All of it. The campaign drove a 25% increase in brand health, a 41% boost in intent, 15% more new customers, and 130k app downloads in the first week.

The first and only time I've ridden a Citi Bike, I rode it into a parked car. In a parking lot.