Smiling woman wearing glasses and a white eyelet dress, sitting and looking at the camera
Smiling woman wearing glasses and a white eyelet dress, sitting and looking at the camera

Creative director for everything that matters.

Campaigns. Content. Culture. Systems.

20+ years

in advertising and tech

✦

100+

brands shaped

✦

300+

speaking engagements

Trusted By

A collection of various corporate and brand logos displayed on a black background, including Meta, TikTok, Netflix, Verizon, P&G, Ogilvy, Dentsu, Instagram, Citi, Pfizer, Walmart, Publicis Groupe, Red Bull, Kodak, Merck, AD Council, AIGA, A.D. Color, Miami Ad School, The Creative Circus, Museum of Design Atlanta, AARP, Vayner, and others.

"The incredible work you led were transformative for our culture and more successful in our business because of the . Your impact, like the butterfly effect, will grow and inspire for years in infinite ways."

✦ Jimmie Stone, VP at Meta

"Neisha pushed the craft forward by managing clients at difficult moments, doubling down on craft by always elevating the creative goal, partnering with external and internal specialists throughout the campaign."

✦ Claudine Wilson, VP at HBO

Creative Projects

Statue of a group of superheroes, with a central figure resembling a young hero, surrounded by other characters in action poses, set against a blue sky with stone columns in the background.

ST JUDE x META QUEST

Led St. Jude’s first VR experience and multi-channel campaign, unlocking $1M in donations.

A woman wearing a white helmet riding a blue Citi Bike bicycle on a city street, passing a blue Citi Bike flag and a brick wall background.

CITI BIKE LAUNCH

Colorful promotional poster for a series titled 'Let's talk about salud, dinero, y amor' by AARP. The poster features illustrations of diverse hands holding an avocado, a dollar bill, a heart, and a pink circle with no explicit context.

Launched NYC’s first bike share program. Revitalized a brand, reshaped a city. Won some awards.

AARP CREATOR SERIES

Directed AARP's inaugural millennial Latina creator series, driving a 5x increase in brand favorability.

Digital illustration of a woman with purple skin, blue hair tied with a yellow band, flexing her bicep showing a yellow bandage with emoticons on it, wearing a pink t-shirt with a teardrop shape design, standing against a red background.

BLOOD DONOR TOOLKIT

 Built Facebook’s first blood donor toolkit. Adopted by 1,600+ organizations across 75 countries.

View My Work

Business Impact

Digital illustration of three smartphones with cartoon-like characters emerging from their screens, holding hands and smiling, surrounded by emojis and speech bubbles.

HEALTH CREATIVE PRACTICE (Meta)
Built Meta's Health Creative vertical from zero to $1B in revenue in 5 years, scaling creative baselines and innovation across the health and wellness industry.

GLOBAL INCLUSIVE CREATIVE CENTER OF EXCELLENCE (Meta)
Established Creative Shop's first creative practice for delivering culturally fluent content - driving a 2x increase in ad recall and setting a new standard that changed how teams worked with clients, creators and communities.

ENTREPRENEURS @ ADCOLOR
Founded the first-professional community resource group for ADCOLOR, a non-profit in the creative industries.

Awards & Recognition

Multiple award logos in black and white, including ADDY, The One Show, Effie, Midas, Webby, David Ogilvy, FCS, Mashies, ADCOLOR, Shorty Awards, 40 Under 40 Gators, Poetry Foundation, Puschcart Prize, MediaWeek, MM+M, and others.

Leadership

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INSTRUCTOR

Miami Ad School ✦ The Creative Circus ✦ Otis College of Art & Design ✦ Blanket Fort Academy

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BOARD MEMBER & ADVISOR

Museum of Design Atlanta (MODA) ✦ University of Florida Advertising Department ✦ Bad Ass Mamas

A woman with dark curly hair and glasses smiling and looking at the camera. The image is decorated with comic-style graphics and speech bubbles, mentioning awards and achievements, such as 'New Blood Awards Judge' and 'Neisha Tweed Bell ECD.'

JUROR

Cannes Lions International Festival of Creativity ✦ D&ADs ✦ The One Show ✦ Effies ✦ Addys

An African American woman with curly hair, glasses, and a bright pink cardigan speaking at a podium with a microphone, smiling on stage with dark curtains in the background.

SPEAKER

AIGA ✦ ANA ✦ Cannes Lions ✦ Creative Week ✦ Columbia University ✦ Eastern Caribbean Central Bank ✦ One Club ✦ The Marketing Academy ✦ University of Florida ✦ Walmart

Connect on Linkedin

As Seen In

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"Neisha sets a vision not just for the work, but for the experience of working together. She pulls people into a team, creates order out of chaos, and points everyone's special abilities exactly where they can be most effective."

✦ Renata Decoussau, Director at Adobe

"Step by step, Neisha has been re-shaping the way teams work, from building teams to campaign representation, giving us great guidance to make an impact that matters."

✦ Thomas Puckett, Executive Creative Director

 “She's the missing link for turning your ideas into actionable concepts. Neisha pushes you to pressure-test the details, ensuring your vision becomes sharper and more impactful."

✦ Brittany, SVP at VaynerX

When you can make anything, creative direction unlocks everything

A woman with gray and black braided hair, wearing glasses and an orange dress, sitting among colorful flowers against a blue background.

AI, templates, smartphones and social media have made it easier for anyone to create anything, but not everyone’s creative directing. The standards, strategy and craft that make good work great matter now more than ever.   

Hi. I'm Neisha, an award-winning executive creative director and strategist with 20 years experience building campaigns and creative systems at Meta, Publicis, and Fortune 500 companies, turning emerging opportunities into million-dollar growth. 

Creative Direction is my operating system.

My wedding was a months-long, multi-channel campaign. I write copy for our holiday cards. My children's names are our family's brand values. (I regret nothing.)

Everything becomes a brief. Everyone becomes a canvas. Every opportunity I find, I bring new ideas, strategic vision, and "let's make something great" energy.

Organizations, entrepreneurs and emerging talents partner with me to uplevel their projects and upskill their people.

A friend once said: "Don't tell Neisha you have an idea. She'll find a way to make it better and you'll have no choice but to be great."

Sorry, not sorry.

Email Me ✦ Book Me ✦ Connect with Me